Château d’Estoublon launches L’Excessive Non-Alcoholic Sparkling Range in South Korea with Dongwon Wineplus
Château d’Estoublon is launching L’Excessive, its newly released non-alcoholic sparkling range, into the South Korean market through a new distribution partnership with Dongwon Wineplus.
Developed by Château d’Estoublon, the acclaimed producer behind the international success of Roseblood, L’Excessive marks a bold move into the alcohol-free space. Available in White and Rosé, this premium sparkling is elaborated like a fine wine, crafted for consumers seeking sophisticated alternatives without compromise. With its bold profile, Provence provenance, and packaging inspired by the timeless codes of Champagne, L’Excessive is designed to lead, not follow, in the premium no/low category.
More than a drink, L’Excessive embodies a liberated and modern approach to conviviality—celebrating life’s moments with generosity, joy, and inclusiveness. Singer Carla Bruni gave voice to L’Excessive through the eponymous song that inspired the very essence of the cuvée. Brimming with sparkle and irreverence, her lyrics infuse this creation with charm and poetry, while Château d’Estoublon applies the same meticulous care as to its renowned wines and olive oils.
“Korean consumers are evolving fast—seeking out healthier lifestyles, elevated drinking experiences, and non-alcoholic options that still deliver on taste and image. L’Excessive fills that gap with real authority.” said Sarah Soo Kyung Henriet, Head of Korea at Nimbility.
The South Korean market is increasingly receptive to premium non-alcoholic products, and Nimbility identified Dongwon Wineplus as a natural distribution partner based on their proven track record with international brands (Laurent Perrier Champagne, Michel Lynch Bordeaux, Chalk Hill, St Hallet,...) and their deep understanding of the local retail and hospitality landscape.
“L’Excessive is not a compromise—it’s a deliberate choice to celebrate differently,” said Andreina Fernandez, Export Director for Château d’Estoublon. “We’ve brought the same precision, provenance, and aesthetic to this alcohol-free range that defines everything we do at Estoublon.”
Dongwon Wineplus will begin rolling out L’Excessive White and Rosé in key premium channels across Korea in Q3 2025. “We’ve been actively looking for a non-alcoholic brand that could meet the expectations of Korea’s increasingly health-conscious and lifestyle-driven consumers,” Dongwon Wineplus Team Leader Jayden Lee said. “L’Excessive delivers on all fronts—it's premium, bold, and exactly what we were looking for.”
With this launch, Nimbility continues to drive the strategic placement of next-generation drinks brands across Asia’s most dynamic markets—connecting global producers with partners that share their ambition and vision for growth.