On Wednesday 10th November, East Meets West and Nimbility launched Mount Rozier at Ce La Vi on The Bund in Shanghai.

The Stellenbosch brand by Journey’s End was presented to over a hundred Trade, media, VIP consumers and KOL guests. A casual walk-around tasting, themed “The Magic of Mount Rozier”, was co-hosted by Olivier Six, COO of EMW and Ian Ford, Mount Rozier Brand Ambassador and co-founder of Nimbility.

A large branded entrance display backdrop, giant peacocks and large blow-up brought the brand to life for the guests who enjoyed the entire selection of Mount Rozier wines, from Petit Rozier to the Reserve range. A magician also entertained the guests, further bringing a sense of “the Magic of Mount Rozier” to the afternoon.