Hawthorn’s Gin prepares to hit Asian shores with Nimbility at the helm!
Nimbility has been chosen by Hawthorn’s, a classic yet tongue-in-cheek London Dry Gin with a risk-taking, rule-breaking attitude, to introduce it’s great tasting and exceptionally priced craft gin to the distant shores of Asia.
The fast growing yet competitive gin markets in Asia can be hard to navigate, so Hawthorn’s has appointed Nimbility to design and execute a brand building strategy for the region and to identify the right partners to work with.
“The story and history of this award-winning craft gin is one-of-a-kind. With its unbeatable price point Hawthorn’s delivers better margins to the trade and excellent value to gin lovers, better than the well-established players,” says Nimbility Founding Partner Ian Ford. “Couple this with eye-catching packaging and a refreshing style and you have a gin that’s perfectly suited to broaden the appeal of gin in Asia.”
With quality exceeding the competition (3 Gold Medals in a row at the San Francisco World Spirits Competition beating the likes of Hendrick’s, Tanqueray, Beefeater and Bulldog), and a very competitive price point, Nimbility is setting the bar high to establish the brand and secure significant availability across Asia. Hopefully there will be enough to go around!