Alpha Zeta – Solving the Amarone price challenge in Asia

Castel San Pietro, historical heart of Verona

Castel San Pietro, historical heart of Verona

Nimbility is excited to announce a new client from the Veneto region. Alpha Zeta, producers of deliciously affordable expressions of Amarone and Veneto varietals, has engaged Nimbility to build Alpha Zeta across Asia. Already present and successful in Hong Kong and Japan, Nimbility will drive an expansion of the brand to the rest of Greater China, South Korea, and South East Asia, capitalizing on Alpha Zeta’s sleek and recognizable range.

Lovers of Amarone that hesitate at the sticker price of this seductive and lush wine style, will be thrilled to discover the exceptional value that Alpha Zeta offers.  Alpha Zeta’s  seductive style makes the brand ripe for expansion amongst newcomers to the wine category where the combination of excellent value-for-money and fruit-driven style has  broad appeal.

“The balance and purity of bright fruit expression, supple tannins, as well as eye-catching  varietal labelling, of the Alpha Zeta wines are particularly well suited to Asian markets” says Nimbility Founding Partner Francesca Martin. “Already well established in Hong Kong and Japan, we believe the brand will have broad appeal across Mainland China, our key focus market.”

And Alpha Zeta’s numerous international awards, received for both the wines and the winemaker, will further convince Asian buyers growing thirstier each year, particularly for rich and robust red wines.

Alpha Zeta’s wide range of Veneto wines are particularly suited to the on-trade for by the glass and pouring options. “Alpha Zeta, punches well above its weight class delivering on the promise to bring Veneto wines to a wider audience in Asia”, says Founding Partner Ian Ford, adding “with this amazing price point we’re excited to present Alpha Zeta across the region  and are confident of what we can achieve.”

Nimbility, with experience and expertise across Asia, are in prime position to recruit new partners in key Asian markets and build volume, value and brand equity for Alpha Zeta over the next three years.

For more information about Alpha Zeta wines in Asia please contact

Kit Wong