Cinco Manos and Zamora Tintafina forge partnership in China
Tintafina, one of China’s leading premium wine specialists, who earlier this year partnered with leading Spanish wine and spirits company Zamora, is broadening their range by taking on Chilean brand, Cinco Manos.
Created in 2014 by Chile’s Viña Casa Silva, Cinco Manos calls to a new generation of consumers while maintaining its links with the long history of the Silva family and its lifestyle. The range will represent Zamora Tintafina’s first foray into the Chilean wine category and the aim will be to position the brand within the on-trade.
“We are incredibly excited to have found in Zamora Tintafina a partner who will be able to give us such excellent access to the on-trade in China”, says Mario Pablo Silva, President of Viña Casa Silva. “This is a key channel for us in terms of building visibility and reputation and we are looking forward immensely to building a long-standing relationship with Thomas and his team.”
Sleek and modern, the range represents the five “Cinco” generations of the Silva family that have put their hands “Manos”, their hard work and their hearts into developing the vineyards and crafting the very best wines through the decades. The horseshoe on the label is a reference to the longstanding passion and love of the family for the horse, a creature still very much part of the Silva family’s livelihood and lifestyle.
Zamora, also a 100% family-owned company, shares many similar philosophies with Viña Casa Silva, including developing unique brands and working with people who feel immensely passionate about what they do. Aligning from the outset on these fundamental core principles, this new partnership seems set to excel.
All the grapes for Cinco Manos come from the Silva family’s own vineyards. The oldest of these were planted over a century ago, in 1912, and the family’s dedication to high quality, sustainable viticulture and winemaking through the decades has made them a true cornerstone of the Colchagua Valley, and indeed, the Chilean winemaking community.
The 4th and 5th generations of the Silva family are now running the estate and pioneering the new terroirs of Colchagua, from the Andes mountains to the Pacific Ocean with vineyards spread across the sub-regions of Lolol, Los Lingues, Angostura and Paredones.
Cinco Manos represents a perfect microcosm of Viña Casa Silva’s range, a classic selection of the varieties and styles that this winery does best. The Classic Collection comprises Sauvignon Blanc, Cabernet Sauvignon, Syrah and Carmenere. The Single Vineyard Colchagua Andes Gran Reserva, a step up in concentration and complexity, consists of a Chardonnay and a Carmenere. Icon wine Alcurnia is a blend of Carmenere, Cabernet Sauvignon, Merlot, Syrah and Petit Verdot, similar in style to Viña Casa Silva’s illustrious Altura, a wine which Tintafina will also be selling along with the Mircroterroir Carmenere, widely recognized as one of Chile’s finest examples of this variety.
The following opening selection will be available through Tintafina from late September:
- Cinco Manos Classic Collection Sauvignon Blanc 2018
- Cinco Manos Classic Collection Cabernet Sauvignon 2018
- Cinco Manos Classic Collection Carmenere 2018
- Cinco Manos Classic Collection Syrah 2018
- Cinco Manos Single Vineyard Colchagua Andes Gran Reserva Chardoanny 2018
- Cinco Manos Single Vineyard Colchagua Andes Gran Reserva Carmenere 2018
- Cinco Manos Cuvee Colchagua Alcurnia 2015
- Viña Casa Silva Microterroir Carmenere 2012
- Viña Casa Silva Altura 2010
“The opportunity for Cinco Manos with Zamora Tintafina is significant,” says Nimbility’s Founding Partner Francesca Martin, “as it will create visibility for a premium Chilean brand in the on-trade, a key channel for brand building and consumer awareness but one where currently Chile struggles to gain as much traction as other countries.”
A selection of the wines will be available for tasting on the Nimbility Pavilion (GH19) at this year’s inaugural Vinexpo Shanghai in October, as well as an official launch of the brand with Zamora Tintafina hosted by Viña Casa Silva’s Commercial Director Arnaud Frennet.
For more information about Cinco Manos in Asia please contact firstname.lastname@example.org