Nimbility Hires Head of Japan

Nimbility has appointed Manuel Rodrigues as their new Head of Japan, based in Tokyo, and responsible for all Nimbility business in the territory.

In the drinks industry in Tokyo for over 10 years, Rodrigues joins Nimbility with a view to building this cornerstone market with the company for the coming years and decades. With previous positions as Head of Prestige of Remy-Cointreau Japan, and General Manager of Sarment Japan, Rodrigues brings a wealth of experience from across many facets of the industry.

Starting his career early on as a Sommelier and Beverage Director, and working across Asia and the Middle East in such storied venues as the Burj al Arab and The Atlantis in Dubai, The St. Regis in Singapore, and the Grand Hyatt Hotel Tokyo, Rodrigues’ deep on-trade experience coupled with both import, distribution and brand expertise gives him unique insight for this new role. He has a depth of industry, market and management experience in Japan and will be driving significant growth for Nimbility and for Nimbility brands in this essential market.

Manuel’s primary effort from day one will be to support Nimbility’s importers in Japan and to collaborate day-to-day to build our brands in the market.

“Japan is one of the most complex and consequential drinks markets on Earth,” commented Ian Ford, co-founder and CEO of Nimbility. “Nimbility has been active in Japan from the time of our founding in 2018, and our work has all been a preamble to now establishing a permanent presence in this essential market. We have known Manuel for years and are thrilled that he will lead Nimbility into this next great new chapter in Japan,” said Ford.

Manuel Rodrigues had this to say: “Joining Nimbility marks an exciting chapter in my professional journey. As a company committed to innovation and excellence in the beverages industry, Nimbility provides a unique platform to support brands to grow and shape market trends. I look forward to contributing with my expertise and passion to this dynamic team, exploring new opportunities in a thriving market."