Brother's Bond Whiskey, a premium bourbon brand co-founded by actors Ian Somerhalder and Paul Wesley, is thrilled to announce a strategic partnership with Nimbility Asia, a leading export and brand building agency specializing in the beverage industry. This collaboration aims to expand Brother's Bond Whiskey's distribution network across the Asia Pacific region, marking a significant milestone in the brand's global growth strategy and disrupting the bourbon category in the process.

Expanding Horizons

Brother's Bond Whiskey has quickly gained a reputation for its exceptional quality and craftsmanship, capturing the hearts of bourbon enthusiasts worldwide. With the Asia Pacific region experiencing a growing demand for premium spirits, this partnership with Nimbility comes at a pivotal time. The collaboration will leverage Nimbility’s extensive distribution network and market expertise to bring Brother's Bond Whiskey to new markets, including Japan, South Korea, China, Taiwan, and Australia to mention a few.

We are incredibly excited to partner with Nimbility to bring Brother’s Bond Whiskey to the Asia Pacific region,” said Vincent Hanna, CEO of Brother’s Bond. “This partnership marks a major milestone in our global growth journey. Nimbility’s deep market expertise and shared commitment to quality make them the ideal partner to help us introduce our award-winning whiskeys to a new and exciting market.”

A Perfect Match

Nimbility Asia has established itself as a trusted partner for premium beverage brands, offering comprehensive distribution and logistics solutions tailored to the unique needs of each market. With a focus on strong partnerships up and down the supply chain and the ability to react quickly to rapidly changing market conditions,, Nimbility is well-positioned to support Brother's Bond Whiskey's expansion efforts and ensure a seamless introduction to the Asia Pacific region.

"We are honoured to join forces with Brother's Bond Whiskey and support their expansion into the Asia Pacific market," said Ian Ford, Founding Partner and CEO of Nimbility. "Brother's Bond Whiskey is a brand that embodies quality, authenticity, and a deep respect for tradition, values that resonate strongly with consumers in this region. We are confident that our partnership will not only enhance the brand's presence but also disrupt the bourbon category by offering a truly exceptional product."

Disrupting the Bourbon Category

The partnership between Brother's Bond Whiskey and Nimbility Asia is poised to refresh the bourbon category in the Asia Pacific region. With a commitment to sustainability, transparency, and community engagement, Brother's Bond Whiskey stands out in a scotch crowded market with little to no-recognition of premium bourbons. The brand's unique story, rooted in friendship and a shared love for bourbon, resonates with consumers seeking authenticity and connection.

Brother's Bond Whiskey's portfolio includes a range of meticulously crafted bourbons, each offering a distinct flavour profile that appeals to both seasoned connoisseurs and newcomers to the category. The brand has received numerous awards for its exceptional quality, further solidifying its reputation as a leader in the bourbon industry.

Innovating with Regenerative Farming

Brother's Bond Whiskey is also at the forefront of innovation in sustainable practices, particularly through its commitment to regenerative farming. This approach not only enhances the quality of the ingredients used in their bourbon but also contributes to environmental sustainability. By focusing on soil health, biodiversity, and carbon sequestration, Brother's Bond Whiskey is making a positive impact on the environment while producing exceptional spirits.

“Our whiskeys are crafted with care, complexity, and balance—qualities I believe will truly resonate with discerning whiskey lovers across Asia Pacific.” — Ian Somerhalder

Looking Ahead

As Brother's Bond Whiskey and Nimbility embark on this exciting journey, both companies are committed to fostering a strong and collaborative relationship. The partnership will involve joint marketing initiatives, consumer engagement programs, and a focus on education to raise awareness about the rich heritage and craftsmanship behind Brother's Bond Whiskey.

For more information about Brother’s Bond products in APAC, please contact Manuel Arce at manuel@nimbilityasia.com

BROTHER'S BOND WHISKEY AND NIMBILITY ANNOUNCE STRATEGIC PARTNERSHIP TO EXPAND DISTRIBUTION ACROSS ASIA PACIFIC