Wine Victoria engages Nimbility to host B2B matchmaking sessions in China

Wine Victoria’s 2025 promotional campaign in China continues this June 17-19 with a series of B2B matchmaking sessions, organised and hosted by Nimbility, in Shanghai and Shenzhen.

Taking place at the Park Hyatt hotel in Shenzhen and Fotografiska in Shanghai, the highly focused sessions will connect importers with the wineries that are best suited to their particular portfolio needs and channels of business, in an attempt to create more meaningful and targeted business opportunities.

Each winery will have the chance to meet with three pre-selected, carefully targeted importers in each city, to enable in-depth and constructive business discussions to take place. A focused selection of wines from each winery will be available for tasting during each meeting.

A walk around trade tasting will follow the business matching sessions to optimise the wineries’ presence in China aiming to build more awareness, visibility and reputation for the wines of Victoria and promoting the state’s premium wine credentials.

The activity builds on the momentum started in February where Nimbility and Wine Victoria presented an ‘Icons of Victoria’ tasting event hosted at Shanghai’s Vic House, the Victorian Governments' showcase venue for Victorian wine in China. Featuring a line-up of some of Victoria’s most exalted wineries and wines including Giaconda, De Bortoli, Tahbilk, Yarra Yering, Bindi and Mount Mary, the tasting gave guests a glimpse of the extraordinary quality and diversity that wines of Victoria can deliver. With 21 regions, and over 800 wineries, Victoria holds the highest concentration of family-owned, artisan wineries in the country.

Stephanie Duboudin, CEO Wine Victoria will be travelling to China for the events in June and had this to say: “We are excited to be back in China this June with a group of 13 top wineries from across the state of Victoria. Our aim is to showcase the regional and stylistic diversity, uniqueness and suitability of Victorian wines for the China market and provide importers with multiple options to choose from to suit their particular needs.”

Nichole Mao, Partner and Nimbility’s Head of China commented: "Australia has proven itself a much loved category amongst Chinese consumers and it continues to be an area ripe for expansion within the China context. It is important that gatekeepers are given the opportunity to experience firsthand the quality and diversity that lies within premium regions of Australia such as Victoria so they can diversify their offerings and give consumers as broad and deep a choice as possible within this highly popular category.”

For more information about the B2B Matching events in June in China, please contact nichole@nimbilityasia.com