Capel Pisco: Chile’s Legendary Spirit Lands in China

Gotham East Brings Award-Winning Piscos to China's Next Generation of Drinkers, Backed by Nimbility's Market Expertise

Shanghai, China – May 2025 – Capel Pisco (Cooperativa Agrícola Pisquera Elqui Limitada), Chile’s largest producer and most iconic Pisco brand since 1938, is shaking up China’s spirits scene with its official market debut. Partnering with Gotham East (Shanghai) Ltd, a powerhouse in premium spirits distribution, Capel brings its award-winning portfolio to China’s thirsty consumers—backed by Nimbility’s razor-sharp market strategy.

The Ultimate Pisco Lineup: Crafted for China

The launch portfolio features Capel Reservado Transparente Pisco 40%, a double-distilled spirit known for its exceptional purity and complex aromatic profile made from Pedro Jiménez grapes grown across Chile’s five pisco-producing valleys. The Reservado expression exemplifies Capel's artisanal approach, offering a versatile spirit equally suited for classic cocktails or neat appreciation. Complementing this is the Capel Moai Especial Edition Pisco 40%, a limited production that pays homage to Chile's cultural heritage through its distinctive character and presentation. The range is completed by the Capel Cocktails selection of ready to enjoy fruity and tropical cocktails, from the classic Pisco Sour and its mango variation, and the classic Piña colada.

Why China? Why Now?

Capel is zeroing in on China’s trendsetting drinkers—young, social-savvy influencers and cocktail enthusiasts hungry for the next big thing. With its SoMe-worthy bottles, rich Chilean heritage, and mixology magic, Capel is primed to become the must-have spirit of 2025.

Capel's commitment to sustainability permeates every aspect of production, from vineyard to bottle. The cooperative employs solar energy to power its distillation processes, implements comprehensive water conservation systems in its vineyards, and utilizes eco-conscious packaging solutions. These practices not only preserve the delicate ecosystem of Chile's wine-growing regions but also resonate with China's increasingly environmentally-aware consumer base.

The introduction of Capel Pisco to China arrives at a pivotal moment in the market's evolution. Chinese consumers, particularly younger demographics, are demonstrating growing sophistication in their spirit preferences while simultaneously valuing sustainable production methods. Capel's authentic heritage, combined with its modern approach to environmental stewardship, positions it uniquely to meet these dual demands. The ready-to-drink cocktail range further addresses contemporary consumption patterns, offering premium quality in a convenient format suited to urban lifestyles.

"China represents a strategic priority for Capel as we expand our global presence," stated Alvaro Gonzalez, Export Manager at Capel. "We are particularly excited to introduce Chinese consumers to our sustainable production philosophy, which has been integral to our operations for decades. Partnering with Gotham East and Nimbility ensures we can properly convey the craftsmanship and sustainability behind our products."

“We are humbled to be contributing to how the world’s most important emerging market assimilates foreign provenance and develops new drinking occasions, delivering the same ‘a-ha’ moment we experienced when we first fell in love with the industry to new generations of drinkers across China.” – Daniel Taytslin – Founder & CEO

Nimbility’s proven track record in spirits market expansion will supercharge Capel’s growth. The success of Alto del Carmen (Capel’s 100% Muscat grape Pisco, distributed by Summergate) proves China’s appetite for premium Chilean spirits is white-hot, the focus will on education, where the pisco category is still in its infancy in China, the key initiative “The Pisco Academy” will continue nurturing the young generations of bartenders into the old traditions behind the second oldest denomination of original for spirits in the world, just behind Cognac.

For more information on Capel in APAC, get in touch on info@NimbilityAsia.com