South Africa’s Vergelegen Wine Estate Partners with Nimbility to Launch in APAC Markets

Vergelegen Wine Estate, one of South Africa's most historic and prestigious wine estates, is partnering with Nimbility to expand its presence in the Asia-Pacific markets. This collaboration aims to introduce the exceptional quality and rich heritage of Vergelegen wines to a new audience, while enhancing brand recognition and market penetration across the region.

“We are thrilled to be partnering with Nimbility to build our export markets in APAC and increase Vergelegen’s presence and visibility across the region,” says Luke O’Cuinneagain, Head Winemaker at Vergelegen. “Our historic brand credentials, focus on sustainable farming practices resulting in exceptional wine quality, and deep-rooted hospitality credentials which focus us within occasion-based drinking moments, gives us a number of unique selling points that we hope will resonate with Asian consumers.”

Founded in 1700, Vergelegen is renowned not only for its high quality wines but also for its storied history. The estate has long been a favoured destination for dignitaries, including the late Nelson Mandela and Queen Elizabeth II, US President Bill Clinton, Vice President of The People’s Republic of China and numerous celebrities including Beyoncé and Elton John. This legacy of excellence and hospitality has established Vergelegen as a symbol of South African heritage and craftsmanship.

Vergelegen's vineyards are situated in the picturesque Helderberg region of Stellenbosch, where the unique terroir and climate contribute to the production of world-class wines. The estate is celebrated for its commitment to sustainable farming practices and innovative winemaking techniques, which have garnered numerous accolades and awards over the years. With a diverse portfolio that includes award-winning reds, whites, and blends, Vergelegen offers a wine for every palate and occasion.

The partnership with Nimbility is set to leverage their expertise in market strategy and brand development to effectively position Vergelegen within the competitive APAC wine market. Nimbility's proven track record in building premium brands will be instrumental in crafting tailored sales and marketing initiatives that resonate with local consumers and elevate Vergelegen's profile.

Francesca Martin, Nimbility Founding Partner and CMO commented: “ Vergelegen’s deep-rooted expertise in hospitality and entertainment where their wines are developed for occasion-based drinking, be that a casual picnic with friends or toasting a celebratory dinner, positions the brand extremely well to take advantage of the new trends in occasion-based drinking that are currently hitting APAC. We are excited to be adding these wines to our South African portfolio.”

For more information about Vergelegen Wine Estate and its partnership with Nimbility, please contact: Chess@nimbilityasia.com