Auntsfield Estate Chooses Nimbility to Develop Emerging Markets in Asia
Top family-owned Marlborough winery Auntsfield Estate has chosen Nimbility to further its business in Asia’s emerging markets.
Nimbility is set to expand Auntsfield’s distribution in Asia with particular focus on emerging markets including Vietnam, Thailand, Indonesia and the Philippines. Importers with a strong on-trade focus will be targeted in-line with Auntsfield’s global distribution strategy. Japan, one of Asia’s most developed markets, will also be a key area for expansion.
As one of Marlborough’s oldest commercial wine estates, originally established in 1873, Auntsfield is a unique property – a true expression of land, people and heritage – owned by the Cowley family who consider themselves the guardians of this very special place. The award-winning wines are made entirely from estate-grown fruit, sourced either from Single Vineyards or Single Blocks, nestled in the Southern Valleys sub-region, one of Marlborough’s coolest and driest areas. A unique combination of Greywacke and Loess clay soils gives the wines their unique structure, texture, tension and minerality.
The outstanding quality of the wines has been recognized on an international scale with Decanter Magazine awarding the 2016 Single Vineyard Sauvignon Blanc with 98 points, the highest ever rated Sauvignon Blanc from anywhere in the world. Both the Single Vineyard Sauvignon Blanc and the Single Vineyard Pinot Noir were included in the Fine Wines of New Zealand 2018 list, a list that ranks the top 67 individual wines from New Zealand selected by New Zealand’s top Masters of Wine. The Single Vineyard Pinot Noir was the only Pinot Noir from Marlborough to be included in the list.
“Aunstfield was one of the very first wineries I encountered when I moved back to the UK after working in Argentina and Spain. I remember being struck immediately by the elegance, finesse and texture of the wines, a very far cry from the sturdy Malbecs and Tempranillo’s I was used to at the time,” says Francesca Martin, Nimbility Founding Partner. “That was about 10 years ago, so I’m incredibly happy to be working with Auntsfield a decade later in such an exciting part of the world for the growth of the wine business.”
Commenting recently at Vinexpo HK, Aunstfield’s General Manager and Viticulturalist Ben Cowley said: “Working with Nimbility has already exceeded my expectations in what can be achieved with good advice and market experience.”
Auntsfield wines are available already in Asia via the following importers: Continental Wines (Hong Kong), Vinehoo (Mainland China), Vanguard Wine Merchants (South Korea), Tong Woh (Malaysia), Wine Concierge (Singapore), Wine & Ca (Singapore).