Tinpot Hut Chooses Nimbility for Asia Market Expansion
Award-winning, Marlborough brand Tinpot Hut has chosen Nimbility to help build its markets in Asia over the coming years.
Tinpot Hut is already well established in the region, with importers in Hong Kong (Boutique Wines), Japan (Mottox), Malaysia (Enhance Worldwide), Taiwan (Liv-Ming), and recently signed with Nova Cellar Selection in Singapore. Nimbility will focus on helping to build volume, value and brand visibility in these existing markets, as well as securing new distribution in currently unexplored territories.
A strong focus for Nimbility and an area ripe for expansion will be Mainland China. “The growing demand for white wine in China, particularly for Sauvignon Blanc, will play right into the hands of Tinpot Hut,” says Nimbility Founding Partner Francesca Martin. “The wines’ simplicity and aromatic purity, alongside their exceptional value, will make them a popular choice amongst both new and experienced Chinese consumers.” The unprecedented 98 points from Decanter Magazine, the highest ever score for a Sauvignon Blanc, is a major draw and gives gatekeepers greater confidence to recommend the wines.
A dry, pear-driven Pinot Gris, an off-dry lime-focused Riesling and a lightly wooded, citrusy Chardonnay make up the core of the white range. This lineup is complimented by a classically styled, soft and silky Pinot Noir. For those seeking to explore further afield, having proven particularly popular with Sommeliers in the UK market, the range also includes a Gruner Veltliner, one of just a handful currently produced in New Zealand, and a peppery expression of Hawke’s Bay Syrah.
Tinpot Hut’s female owner/winemaker Fiona Turner graduated with a Master of Science (Hons) and now has over 20 years winemaking experience in Marlborough. The ‘Home Block’ vineyard, one of the first vineyards to be developed in Blind River, a sub-region of Marlborough’s Awatere Valley, is owned by Fiona and her husband Hamish. The fruit sourced from the ‘Home Block’ is the foundation for many of the wines today, and imparts a distinctive freshness, elegance and vivacity to the wines.
For more information about Tinpot Hut wines in Asia please contact firstname.lastname@example.org