Nimbility is proud to announce a new partnership with one of Australia’s most iconic wine producers, Wirra Wirra, including two of its standout boutique wineries, Ashton Hills Vineyard and Hahndorf Hill Winery. As of August 2025, Nimbility will act as the Asia export and brand management partner for this celebrated portfolio, working closely with Wirra Wirra’s leadership team to deepen distribution, elevate visibility, and further build on each winery’s already impressive reputation across key Asian markets.

Founded in 1894 and relaunched in the late 20th century, Wirra Wirra is best known for Church Block, one of Australia’s most beloved red blends. Under the leadership of Matt Deller MW (ex-Villa Maria, TOR, Constellation Brands) and Emma Wood (formerly Senior Winemaker at Penfolds), Wirra Wirra continues to evolve as a benchmark for modern McLaren Vale excellence.

Joining Wirra Wirra in this strategic collaboration are two unique producers:

• Ashton Hills, the Piccadilly Valley pioneer regarded as one of Australia’s top Pinot Noir boutique winery, available strictly by allocation.

• Hahndorf Hill, the Grüner Veltliner specialist from Adelaide Hills that has redefined Austrian varietals in Australian terroir.

Matt Deller MW, CEO of Wirra Wirra, said:

“We see Asia entering a new chapter in premium wine appreciation, where provenance, craft, and story carry as much weight as scores and brands. This is the perfect time to share Church Block’s heritage, Ashton Hills’ rare Pinot Noirs, and Hahndorf Hill’s pioneering Grüner Veltliner with collectors and trade who are seeking wines with real personality and a strong sense of place. Partnering with Nimbility allows us to match that demand with tailored market strategies, so our wines are placed not just in more venues, but in the right venues, with the context and storytelling they deserve.”

Nimbility will focus on enhancing existing distribution while expanding targeted opportunities in premium on- and off-trade channels, supporting brand storytelling, and increasing visibility among trade and collector audiences. This builds on Nimbility’s commitment to working with producers who bring authenticity, heritage, and innovation to wine.

“Working with the team at Wirra Wirra — and with wineries as distinctive as Ashton Hills and Hahndorf Hill — is exactly the kind of strategic collaboration we thrive on,” said Francesca Martin, Founding Partner and CMO at Nimbility. “We’re excited to bring these iconic and boutique expressions to a wider audience across Asia, and to partner with such deeply respected professionals on their next chapter of growth in the region.”

These wineries have long captured the attention of critics and collectors alike:

· “Wirra Wirra has established a formidable reputation. The wines of exemplary character, quality and style.” - Halliday Wine Companion

· “Ashton Hills continues to define high-altitude Pinot Noir in Australia with clarity and finesse.” — Huon Hooke

· “Hahndorf Hill’s Grüner Veltliner has no peer in the Southern Hemisphere.” — Jancis Robinson MW

The partnership marks another strong addition to Nimbility’s curated portfolio of global producers with purpose and underscores a shared vision: helping great wines find their place on Asia’s most dynamic tables and helping Asian consumers quench their growing thirst for distinctive and delicious drinks.

For more information about Wirra Wirra, Ashton Hills and Hahndorf Hills in Asia, please contact chess@nimbilityasia.com

Nimbility Partners with Australia’s Iconic Wirra Wirra in Asia, Alongside Boutique Stars Ashton Hills and Hahndorf Hill